Who We Are
The Institute for the Brand Image of Nursing (IBIN) is an independent global research collaborative advancing the science and strategy of nursing’s brand image.
From one course
to a global institute.
A Conversation Sparks
A graduate nursing leadership course ignites an unexpected conversation about the lack of a consistent Brand Image of Nursing.
Exploratory Research
Initial focus groups and exploratory studies begin mapping how nurses and the public perceive the profession.
Validated Instruments
Creation and validation of the world's first instruments measuring the Brand Image of Nursing.
Award-Winning Publications
Peer-reviewed research published in Nursing Outlook receives "2022 Excellence in Research" award from the American Academy of Nursing.
International Reach
An expanded public comparison study with China quantifies the perception gap and draws international research interest.
Global Reach
Expansion of BIN research and scholarship worldwide.
Founders & Leadership
IBIN brings together expertise in nursing, research, brand strategy, and digital innovation to advance the science and understanding of nursing’s brand image.
Judi Allyn Godsey, PhD, MSN, RN, FAAN
IBIN FOUNDER
Senior Researcher for Global Partnerships
Dr. Godsey is an internationally recognized nurse scholar whose research focuses on strengthening nursing’s brand image as leaders through research, education, and global collaboration. She is the Founding Director and Senior Researcher for Global Partnerships for the Institute for the Brand Image of Nursing (IBIN), an international research collaborative dedicated to advancing evidence-based understanding of how outdated public perceptions of nursing fail to reflect the leadership roles of contemporary nurses.
Dr. Godsey led the development of the first psychometrically validated instruments to measure the Brand Image of Nursing. These instruments have been translated into Chinese, Spanish, German, Dutch, Lithuanian, and Arabic and are used in cross-cultural research worldwide. She has published extensively on nursing’s brand image and received the American Academy of Nursing’s Excellence in Research Award for her landmark publication identifying barriers that contribute to the profession’s inconsistent public image.
Dolores White, DNP, RN, CNE
IBIN Director
Education and Global Research Partnerships
Dr. White serves as IBIN’s Director of Education and Global Research Partnerships and is an Associate Professor at Northern Kentucky University. As former President of the Kentucky Nurses Association, she advocated for recognizing nurses as leaders and policy advocates and for strengthening the profession’s brand image.
Drs. White and Godsey recently completed a global Delphi study with nursing experts from 14 countries to modernize and globalize Brand Image of Nursing instruments (publication pending). They are preparing to lead the 2027 International Symposium on the Brand Image of Nursing (ISBIN) at the University of Navarra in Spain. Working with BIN researchers from around the world, the symposium will explore strategies for advancing the brand position of All Nurses as Leaders throughout every corner of nursing and across the globe (details TBA).
Amy S. Van Horn, DBA
Digital Strategist
Tom Hayes, PhD
Former IBIN Co-Founding Director
Dr. Hayes is Professor of Marketing at Xavier University. He is a brand and marketing scholar whose pioneering work on branding colleges, universities, and professional services brought established brand theory into the development of instruments measuring the Brand Image of Nursing.
Global Advisors
IBIN’s global advisors include international scholars and strategic partners who share a commitment to advancing Brand Image of Nursing science.
Member profiles will be added as bios and appointments are finalized.
Dr. Judi Allyn Godsey (US) and Dr. Hildegart Gonzalez Luis (Spain).
Perception shapes
everything.
The way society perceives nursing influences who enters the profession, who stays, who leads, and how much influence nurses hold in shaping healthcare.