NBIS®
Nursing Brand Image Scale
Measures 42 positive, negative, and neutral descriptors associated with nursing’s overall brand image.
42descriptors
BIN Measurement Instruments
Making nursing’s brand image measurable.
The first psychometrically validated instruments specifically designed to quantify the Brand Image of Nursing concept were developed through research beginning in the United States between 2016 and 2018.
The Instruments
Three original BIN measurement instruments.
NCBPS®
Nursing’s Current Brand Position Scale
Measures 10 statements describing perceptions of nursing’s current brand position.
10current statements
NDBPS®
Nursing’s Desired Brand Position Scale
Measures 10 statements describing the brand position nurses believe the profession should project.
10desired statements
The Framework
How the instruments relate.
The NBIS captures nursing’s overall brand image, while the NCBPS and NDBPS measure the current and desired positions—together quantifying the gap between them.
From Evidence to Insight
What the instruments let researchers do.
01 · NBIS®
Examine overall brand image
The NBIS measures the full set of descriptors associated with nursing.
02 · NCBPS®
Understand current position
The NCBPS captures perceptions of where nursing stands today.
03 · NDBPS®
Identify desired position
The NDBPS defines the brand position nurses believe the profession should project.
04 · Gap
Measure the gap
Together the scales quantify the distance between current and desired.
Evidence-Based
Developed through rigorous psychometric evaluation.
Globally Applicable
Designed for cross-cultural replication and translation.
Built Through Collaboration
Advanced through international academic partnerships.
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