Knowledge Generation
Advancing BIN science through rigorous, multinational scholarship and measurement science.
The work of the Institute for the Brand Image of Nursing extends beyond a single country. BIN science is being advanced through international research, collaboration, and scholarly partnerships that span cultures, disciplines, and continents.
A growing network of researchers, scholars, and institutions across the world is contributing to Brand Image of Nursing science—replicating studies, translating instruments, and generating evidence within their own national contexts.
This international engagement strengthens the validity of BIN measurement across cultures and builds a shared foundation for understanding how the world sees nursing.

Dr. Judi Allyn Godsey (US) and Dr. Hildegart Gonzalez Luis (Spain).
https://brandimageofnursing.com/international-collaborationAs BIN scholarship was published, researchers from around the world began asking similar questions within their own cultural contexts. The original instruments have supported translational research and scholarship across the following countries and languages.
Hover a point to view country, language, and research status.
Advancing BIN science through rigorous, multinational scholarship and measurement science.
Turning evidence into knowledge that informs practice, education, communication, and policy.
Informing policy and strengthening an accurate understanding of nursing’s contributions to society.
Building international partnerships to advance BIN science across countries and cultures.
A global framework for advancing research, collaboration, and Brand Image of Nursing science.