What is IBIN
The Institute for the Brand Image of Nursing (IBIN) is an international research collaborative dedicated to advancing Brand Image of Nursing science through multinational scholarship, measurement science, and academic partnerships.
A guided path through the science of nursing’s brand image.
What Is BIN
The collective perceptions and societal forces that shape nursing's brand image.
ExploreExplore the Science
The branding science and measurement methodology behind BIN scholarship.
ExploreBIN Measurement Instruments
The validated scales that make nursing's brand image measurable.
ExploreWhat the Research Reveals
Empirical evidence on the gap between current perception and contemporary practice.
ExploreWhat Is IBIN
The international research collaborative advancing BIN science.
ExploreGlobal Research Findings
Cross-cultural scholarship expanding BIN research across countries.
ExploreNurses as Leaders
Aligning nursing's brand image with the contemporary profession.
ExplorePublications
The foundational and emerging scholarship of the field.
ExploreConnect with IBIN
Join an international community advancing nursing's brand image.
ExploreThe Institute for the Brand Image of Nursing
Established in 2019, IBIN was created to coordinate and support an international body of scholarship emerging from years of collaborative research, instrument development, and academic partnerships.
Unlike many research organizations that begin with institutional infrastructure or dedicated funding, IBIN evolved organically from a sustained program of scientific inquiry and the in-kind scholarly contributions of researchers and universities from multiple countries who recognized the importance of developing an empirical language that accurately measures and consistently communicates nursing’s professional brand image.
United by Evidence · Driven by Purpose
Aligning nursing’s brand image with the contemporary profession.
Leadership is not limited to formal administrative or executive positions. Nurses lead through science, clinical judgment, research, education, policy, population health, innovation, and practice.
Dimensions of Leadership
- Practice
- Clinical Judgment
- Research
- Education
- Innovation
- Population Health
- Policy
The goal is not to diminish nursing’s highly valued reputation for caring. It is to create a more complete and accurate understanding of the contemporary profession.
Explore the research